Our masterclass is based on Mark Reich’s *Managing on Purpose*. Strategic plans that fail to take root. Goals that get lost between management and the front lines. An organization that works incredibly hard, but not toward the same goal. This is the reality in many organizations. That is precisely the problem that Hoshin Kanri solves. Starting in January 2026, the Lean Institute will offer a completely revamped three-day Hoshin Kanri Masterclass.
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Many organizations use Hoshin Kanri as a planning tool. At Toyota, it is much more than that: it is a management approach that integrates strategy, execution, and leadership development. Mark Reich worked for years as an executive at Toyota and observed how other organizations applied the system and what was lost in the process. His book Managing on Purpose (2025) brings together these Toyota insights. Our masterclass is entirely built upon these insights.
What this means for participants: you will experience the difference between Hoshin Kanri as a planning document and Hoshin Kanri as a management system. Through an intensive business simulation, you will walk through the entire Hoshin Kanri process: from formulating strategic objectives and translating them into functional hoshins, to aligning them via catchball and monitoring progress in an Obeya. You will learn how Hoshin Kanri relates to day-to-day management and A3 problem-solving, and take away concrete tools to sustainably embed the process in your own organization.
Your organization is in an environment that is changeable, complex and unclear. In such a situation, it is impossible to define simple "solutions."
The alternative to these oversimplified interventions is PDCA, in which we recognize that we don't know for sure either, and we preempt the rest of the organization that all plans are actually experiments.
The following topics will be covered:
'Catchball' we know from old-fashioned American TV series: after dinner in those days, father and son would throw a baseball over. For that, you had to be at least two people, and you had to be both good at throwing and good at catching. Besides, on TV such a father-son moment was an opportunity to finally have a real talk with each other.
Although most executives' day consists largely of deliberation, there is much room for improvement in our communication. Surprisingly often we talk without really listening, and we talk past each other. Catchball is all about learning to throw better (communicate your own point of view better) and catch better (understand the other person better).
The following topics will be covered:
Usually, operationalizing a strategy consists of breaking down and assigning the goals into smaller pieces: all achieving part of the cost savings, all improving part of the lead time. However, this only pushes our problem downhill. Ultimately, the strategic problems end up on the shop floor's plate.
But organizational performance is not simply the sum of the performance of all employees put together. To get in control, we must learn to understand our situation (market, machines/systems, the work, the people and their skills, etc). The management system in Strategy Deployment teaches each level of management to see and solve problems at their own level.
The following topics will be covered:
Strategy Deployment teaches us to see anomalies in our own management functioning. Specifically, we learn to see problems in the areas of:
Whenever we see such problems within management or MT, it is a good idea to tackle it with an A3. Where the shop floor uses simpler problem-solving methods, A3 is a problem-solving tool for management. Wherever there are competing interests and any problem that crosses departmental boundaries, an A3 can help address that specific problem as well as the broader issue at hand, such as: How do we deal with centralization versus decentralization? How do we deal with problems and deviations? How do we deal with rewards?
A3 follows the PDCA cycle. However, A3 does not have an operational focus but a management focus.
The following topics will be covered:
True North, in shipping, was a means of staying on course: no matter how much the wind blows you off course, the Pole Star always indicates what your course should be. What could the role of Pole Star play in our organization?
Targets and performance rewards do not appear to be enough. If we want to fundamentally change something, we must be able to touch people's intrinsic motivation. True North must therefore be more than a service mission - it must express where we need to go. And do so in such a way that everyone is truly touched by it. This means that it cannot be a top-down message, but must be determined collectively. And that not as a weak compromise, but by entering into conflict with each other on content.
Next, senior managers must exhibit a difficult sample of exemplary behavior: taking responsibility without the accompanying authority. We are used to link responsibility to the delegated mandate. But most real organizational problems are cross-departmental. Only at the CEO (municipal secretary, DG, etc.) do all the lines come together. It just doesn't make sense to put all the real problems with the CEO. We must therefore learn to take responsibility without having the "power" to change things. We must earn that power by really understanding and doing justice to all perspectives, and by really understanding the content of the problem.
The following topics will be covered:

Your strategy, your price: a customized workshop
We believe that a successful strategy starts with an approach that is fully tailored to your organization. That is why we offer the Hoshin Kanri Masterclass exclusively as an in-house program (typically 3 days).
By sparring together about your specific situation, we create a program that has real impact. Request a free quote and discover how we can realize your strategic goals.

Marcel Aartsen
Organizational Learning Architect at Thales
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