In many organizations, energy and time is lost due to:

• A diluted focus: different people/departments have different goals, or a means is declared an end, so we lose sight of customer performance.
• A lack of agreement: different people/departments want to pursue the same goal in different, conflicting ways (projects, initiatives).
• A slow response: management cycles often take a long time, so we do not see the effect of a strategy until it is too late.  

Strategy Deployment allows you to focus and align activities, and it enables you to respond quickly to opportunities and threats. In doing so, it is important to first gain focus on customer value: after all, they are your organization's raison d'être. Making the ambition on customer performance specific and quantitative makes it possible to determine whether we are successful, as well as whether our (strategic, tactical and operational) interventions are effective so that we can make timely adjustments if necessary. Moreover, it is a human system. No 'command and control' model, but understanding underlying goals and agreeing on what people and teams can contribute to the organizational goals. Using your 'true north', an obeya, A3 and regular meetings, we help your organization set up Strategy Deployment and use it effectively. We organize customized Strategy Deployment processes with our clients.

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